CRM Setup
Set up the core pieces correctly so leads, calendars, pipelines, and messages have a clean path.
JOHN RICO CORTES — CERTIFIED GoHighLevel ADMIN
Websites, CRM systems, and the automations that connect them.
I build and repair the systems service businesses run on — lead capture, CRM pipelines, workflow automation, AI voice agents, and the sites that feed them. Selected builds below, with detailed case studies further down.
WHAT I CAN HELP YOU WITH
Practical fixes and builds for the systems your business already depends on
Workflow & Automation Fixes
Repair confusing workflows, broken triggers, missed notifications, and follow-up gaps.
Funnels & Websites
Build or improve practical pages that capture leads and connect to the rest of the system.
AI Voice Agents
Create useful voice agent flows for lead capture, qualification, reminders, and appointment support.
Reviews Automation
Send the right review request at the right moment without making the process awkward.
AI Tool Guidance
Figure out which AI tools actually fit your business and which ones are just noise.
CRM Cleanup & Improvement
Untangle old accounts, duplicate workflows, cluttered pipelines, and unclear automations.
Technical Freelance Help For Agencies
Support agencies that need a reliable builder for technical setup and automation work.
SELECTED CASE STUDIES
What I built, and what shipped.
KITCHEN REMODELER
Full Stack GHL Buildout
What Was Needed
Outdated website, no lead capture system, and no after-hours coverage.
What Was Built Or Fixed
Website upgrade, voice AI agent setup, and end-to-end automation.
Tools Used
GoHighLevel, Zapier
What Shipped
Live site, voice AI agent, and end-to-end automation running at handoff.
HVAC CONTRACTOR
GHL Cleanup & Automation Audit
What Was Needed
Cluttered GHL setup with no clear view of what was running.
What Was Built Or Fixed
Website refresh and full automation audit with cleanup recommendations.
Tools Used
GoHighLevel
What Shipped
Refreshed site plus a documented audit of every active automation.
MARKETING AGENCY VOICE
Automation & Voice AI Support
What Was Needed
An intelligent voice AI agent that could actually take action, not just answer calls.
What Was Built Or Fixed
Full voice AI agent that triggers workflows, answers questions, and sends emails on the fly.
Tools Used
GoHighLevel, Retell AI, Zapier
What Shipped
Voice agent live, triggering workflows and sending email autonomously.
PR CONSULTANCY
Reusable Client Onboarding System
What Was Needed
Every new client meant rebuilding the website, email templates, and automations from scratch — slow, repetitive, and easy to get wrong.
What Was Built Or Fixed
A full GoHighLevel system built as a reusable template — website, email templates, and automations that deploy for each new client instead of being rebuilt.
Tools Used
GoHighLevel
What Shipped
A template system deployable to each new client without a rebuild.
Interested? Let's talk.
Freelance project, full-time role, or something in between — send me a message and we'll figure out if it fits.
Email me at johnricocortes@gmail.com or message me through WhatsApp.
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